Your wardrobe,endlesslysmarter.
Snap a photo of a garment. Looqa recognises it, tags category, colour and season, and helps you put outfits together from clothes you already own.
The problem
You have more than you think.
And you wear less than you know.
The average wardrobe holds well over a hundred pieces, and most of them barely see daylight. A small rotation of favorites gets worn on repeat while the rest waits behind whatever hangs in front. Not because you chose badly, but because nobody can hold a whole closet in their head.
Seeing everything you own is where better dressing starts.
Sources: WRAP (2022) · Ellen MacArthur Foundation (2017)The
Manifesto
We believe the finest wardrobe is not the largest, but the most intentional. A wardrobe filled with clothing you actually wear, that fits who you are, and stays with you through the seasons. In an era of abundance we choose intention.
“Buy less, wear more. Own less, live more.”
Looqa.ai was born from that conviction. A quiet assistant that knows your wardrobe, understands your style, and helps you rediscover what is already yours. Not an algorithm that pushes you to buy more, but a stylist that teaches you to choose. Because real luxury is knowing what you own.
The first capability
Add clothing the way you think about it.
Take a photo, pick one from your library or paste a product link. Our AI recognises and categorises each item in about half a minute. No forms, no busywork. Just the joy of discovering what you already own.
Smart discovery
Browse your wardrobe by category in the app. On looqa.ai you can also search by name, brand or colour and filter on season, style and material.
Outfit builder
Combine pieces from your own wardrobe into outfits. Build them yourself, save the ones you love and see them side by side.
AI stylist
With Pro, tell Looqa the occasion and get up to five outfits at a time from your own wardrobe.
Wardrobe analytics
How much of your wardrobe you wear, what you never wear and, for items with a price, the cost per wear. Each number a fresh look at what you truly own.
Outfit planner
Plan what you wear in a calendar. See what you wore and what is coming up, so you wear more of what you own.
How it works.
Add
Photo, library or product link. Every item is recognised and stored automatically.
Organized
Category, colour, season and style are filled in within about half a minute. Your wardrobe sorts itself by category.
Wear smarter
Get outfit suggestions, plan what to wear and see what you really use via analytics.
With you,
wherever you are.
Soon in your pocket: the iPhone app is coming to the App Store, and Android follows later. It uses the same account as looqa.ai, so your wardrobe stays in sync.
Mobile apps are on the way. The web app already works great on your phone.
Founding members
Be one of the first 25.
Looqa is looking for 25 founding members to help shape it. You get Pro for free until the public launch and a direct line to the people building it. After the launch it ends by itself; nothing is charged.
Leave your email and we'll invite you when a spot is free.
Your wardrobe
at its best.
Start with the clothes you already own.
Already have an account? Sign in
What is Looqa?
Looqa.ai is an AI-powered digital wardrobe app. You add clothing by photo or product link; the AI recognises and categorises each item in about half a minute. You build outfits, plan them on a calendar and log what you wear. Looqa also suggests outfits from clothes you already own: 3 a week on Free, up to 20 with Pro. Free for 25 items; Pro costs EUR 7.99 per month, or less with a yearly plan.