Our promise
“Looqa will not make you buy more — it helps you wear more of what you already have. No upsell, no dark patterns, no algorithm that drains your wallet. Just a quiet assistant that knows your wardrobe.”
The Looqa team · Amsterdam
Beta · FreeGDPR · EU-hosted
Your wardrobe,endlesslysmarter.
Add clothing by photo or URL. The AI recognizes and organizes everything. See what you have, try on virtually, and wear what you already own.
50 items free · no credit card
The problem
You have more than you think.
And you wear less than you know.
0+
items in an average wardrobe
Source: WRAP, Textiles 2030 (2023)0%
are worn regularly
Source: Ellen MacArthur Foundation (2021)€0
per year on unworn clothing
Indicative · ThredUp Resale Report (2024)Chapter 01 · The manifestoAmsterdam · 2026
Starting pointThe
The
Manifesto
Amsterdam · 2026
We believe the finest wardrobe is not the largest, but the most intentional. A closet filled with clothing you actually wear, that fits who you are, and stays with you through the seasons. In an era of abundance we choose intention.
“Buy less, wear more. Own less, live more.”
Looqa.ai was born from that conviction. A quiet assistant that knows your wardrobe, understands your style, and helps you discover what is already yours. Not an algorithm that makes you buy more — a stylist that teaches you to choose. Because real luxury is knowing what you own.
Chapter 02 · The capabilities01 / 08
01
The first capability
AI intake
Add clothing the way you think about it.
Take a photo. Paste a link. Drop a screenshot. Our AI reads, categorizes and archives — in fifteen seconds. No forms, no busywork. Just the joy of discovering what you already own.
CapturePhoto, URL or screenshot01
AnalyzeColour, shape, season, style02
In your wardrobeInstantly searchable03
Chapter 03 · The collection02 / 08
02
SearchSmart discovery
Filter by colour, season, material or mood. Type ‘soft wool for a Sunday walk’ and find your favourite sweater.
02
SEARCH
Live preview
03
Try onVirtual fitting room
Try any item virtually, on your own silhouette. See the fit before you buy — or before you open the closet.
03
TRY ON
Live preview
04
SuggestionsAI stylist
A stylist that learns your taste. Tailored outfits, matched to the weather, your agenda, and your mood.
04
SUGGESTIONS
Live preview
05
InsightWardrobe analytics
Cost per wear, colour gaps, forgotten items. Each number a fresh look at what you truly own.
05
INSIGHT
Live preview
Intermezzo
“The finest wardrobe is
not the largest.
It is the wisest.”
The Looqa principle
How it works
How it works.
01
Step 01
Add
Photo, URL or screenshot. Everything is recognized and stored automatically.
Step 02
Organized
Category, colour, season and brand are added within seconds. Your wardrobe becomes searchable.
02
03
Step 03
Wear smarter
Get outfit suggestions, try items virtually and see what you really wear via analytics.
Chapter 05 · The promise04 / 08
What you can expect from us.
3× more often worn
Beta users rotate their clothing three times more often after two months — more value from what you already own.
Your data, your wardrobe
Photos encrypted in the EU, export anytime, delete in one click. No training on your images.
Unlimited items, even on the free plan
No credit card at signupMobileiOS · Android
My wardrobe09:41
Look of the day
Wool · beige · autumn
Analytics
72% of wardrobe worn
With you,
wherever you are.
Download the app and carry your wardrobe in your pocket. Syncs with the web app — seamless, encrypted, always within reach.
Mobile apps are in beta — for now the web app works fine on mobile.
Your wardrobe
at its best.
Start today, free, with no credit card. Fifty items gives most people room to experiment.
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